BoohooMan is a clothing brand that has been criticized for allegedly exploiting street artists by using their designs without proper permission or compensation. Street art is considered a form of public art, and many street artists rely on the sale of their work as a primary source of income. The use of street art without permission or compensation can be considered a violation of the artist’s rights and can negatively impact their livelihood.

In 2020, it was reported that BoohooMan was using designs by street artists without proper permission or compensation. The company was also accused of using designs that were similar to those created by street artists, which could be considered copyright infringement.

BoohooMan has faced backlash from street artists and the wider public for this alleged exploitation. The company has denied the allegations and stated that they have a strict policy against the use of unlicensed designs. However, it is important for companies to take steps to ensure that they are not exploiting street artists or violating their rights through the use of their designs.

It is important for companies to respect the intellectual property rights of street artists and to ensure that they are obtaining proper permission and providing fair compensation for the use of their designs. This can help to support the work of street artists and ensure that they are able to continue creating and sharing their work with the public.

Marketing Perfect Storm

A “marketing perfect storm” refers to a situation where a combination of factors come together to create a particularly favorable environment for a marketing campaign or product launch. These factors can include elements such as a strong market demand, a well-timed campaign, a favorable economic climate, and positive public sentiment. When these factors align, they can create a “perfect storm” of conditions that can lead to a highly successful marketing campaign or product launch.

Some examples of a “marketing perfect storm” include:

  • A company launches a new product that fills a gap in the market, just as consumer demand for that type of product is increasing.
  • A company releases a new marketing campaign that resonates with consumers’ values and emotions, just as the public sentiment towards the company’s industry is becoming more positive.
  • A company releases a new product that solves a problem that many people have, just as the economy is recovering and people have more disposable income to spend on non-essential items.

In each of these examples, the company is able to capitalize on a combination of factors that are working in their favor, and the outcome is a highly successful marketing campaign or product launch. It’s important to note that this kind of situation is rare and hard to replicate, but when it happens it can be a great opportunity for the company to grow.

On the other hand, a “marketing perfect storm” can also refer to a situation where a combination of negative factors come together to create a particularly unfavorable environment for a marketing campaign or product launch. In this case, the outcome can be disastrous for the company.

Street Art Vs Big Brands

Street art and big brands often have different goals and perspectives, which can lead to conflicts when it comes to the use of street art in marketing and advertising.

Street art is often created as a form of self-expression and as a way for artists to connect with their communities. It is often created in public spaces and is meant to be accessible to everyone. Street artists may create their work with the goal of sparking conversations and inspiring change. Street art is often created without permission and can be considered as an act of protest or rebellion.

On the other hand, big brands often use street art in their marketing and advertising campaigns in order to appeal to a specific demographic, often youth. They may use street art in order to create an image of being edgy, cool or authentic. However, big brands often use street art without obtaining proper permission or providing fair compensation to the artists. This can be seen as exploitative and disrespectful of the artist’s rights.

When big brands use street art without permission, it can be a violation of the artist’s rights and can negatively impact their livelihood. This has led to conflicts between street artists and big brands, and has led to calls for greater respect for the rights of street artists and for greater regulation of the use of street art in advertising and marketing.

It’s important for big brands to respect the intellectual property rights of street artists and to ensure that they are obtaining proper permission and providing fair compensation for the use of their designs. This can help to support the work of street artists and ensure that they are able to continue creating and sharing their work with the public.

Eye Catching Back Drops

An “eye-catching” backdrop refers to a background or setting that is designed to attract and hold the attention of viewers. Backdrops are often used in photography, videography, and live events to create a visually interesting and engaging environment.

Here are a few examples of eye-catching backdrops that can be used in different settings:

  1. A colorful and dynamic mural or graffiti: This can be a great option for a music or arts event, adding a unique and creative touch to the setting.
  2. A beautiful natural landscape: A backdrop featuring a picturesque mountain, beach, or forest can be an effective way to create a serene and peaceful atmosphere.
  3. A cityscape: A backdrop featuring a well-known city skyline can be a great way to create a sense of energy and excitement, it’s perfect for corporate events or product launches.
  4. A branded backdrop: A backdrop featuring a company’s logo or branding can be an effective way to create a cohesive and memorable visual experience, it’s perfect for events or trade shows.
  5. A projection screen: A screen that display animations, videos or images can create a dynamic and engaging experience, perfect for product launch or conferences.
  6. A light show: A backdrop featuring a combination of lights, colors and patterns can be an effective way to create a visually stunning and memorable experience, perfect for night events.

Ultimately, the key to an eye-catching backdrop is to create a visually interesting and engaging environment that captures the attention of viewers and enhances the overall experience of the event or the photo/video.

Key Selling Point

A key selling point (KSP) is a feature or benefit of a product or service that is emphasized in order to persuade a customer to make a purchase. KSPs are used in marketing and advertising to differentiate a product or service from its competitors, and to demonstrate its value to the customer. They are often used to highlight the most important or unique aspects of a product or service, and to communicate how it will meet the customer’s needs or solve their problems.

Here are a few examples of key selling points that can be used for different types of products or services:

  1. A car that gets great gas mileage: This can be a KSP for a car manufacturer, emphasizing the car’s fuel efficiency and cost savings.
  2. A phone with a long-lasting battery: This can be a KSP for a phone manufacturer, emphasizing the phone’s ability to stay charged for a long period of time, making it ideal for people who are always on the go.
  3. A hotel with a great location: This can be a KSP for a hotel, emphasizing the hotel’s proximity to popular attractions and convenience for travelers.
  4. A consulting firm with a team of experts: This can be a KSP for a consulting firm, emphasizing the firm’s team of experienced and highly skilled professionals who can provide valuable advice and solutions.
  5. A software that is easy to use: This can be a KSP for a software company, emphasizing the software’s user-friendly interface and ease of use.

KSPs are an important aspect of a marketing strategy, they can help to communicate the unique value of a product or service to potential customers and help to persuade them to make a purchase.

Think About the Exposure

“Exposure” in the context of marketing and advertising refers to the amount of visibility or attention that a product, brand, or service receives. A product or service with a high level of exposure is one that is seen, heard, or talked about by a large number of people, which can be beneficial for increasing brand awareness and driving sales.

When thinking about exposure, it is important to consider the following factors:

  1. Audience: Who are the target customers and where do they spend their time?
  2. Platform: What media platforms or channels will be used to reach the target audience?
  3. Timing: When is the best time to launch the campaign or product?
  4. Frequency: How often will the campaign or product be exposed to the target audience?
  5. Creativity: How unique and interesting is the campaign or product?
  6. Integration: How well does the campaign or product integrate with other marketing efforts?
  7. Measurable: How can the exposure be measured?

By considering these factors, a company can plan an effective marketing strategy to maximize exposure and reach its target audience. For example, a company that wants to increase its exposure among young people may choose to launch a marketing campaign on social media platforms that are popular among that demographic, such as TikTok or Instagram. Or a company that wants to increase its exposure in a specific region, may choose to launch a campaign on local television or radio stations.

It’s important to note that exposure alone is not enough to guarantee success, it’s important to have a strong message, great design and a compelling call to action to turn the exposure into conversions.