Hertz Car Rental is a well-known and respected car rental company that has been in business since 1918. The company’s website offers customers a variety of services such as booking a car, estimating rates and fees, checking for special offers, and signing up for rewards programs. This analysis aims to evaluate the usability and user experience of the Hertz Car Rental website.

First, the homepage of the website is attractive and easy to navigate. There is a large search bar at the top of the page that allows customers to quickly find the car they are looking for. The page also includes a section for customers to enter their pick-up and drop-off locations, as well as a link to the rewards program. It is also easy to find the customer service number, which is prominently displayed at the top of the page.

The booking process is also straightforward and easy to use. Customers can select their pick-up and drop-off locations, as well as their dates and times. The website then provides a list of vehicles that are available and their rates. Customers can then select the vehicle they want and proceed to the payment page.

The website also offers customers the ability to estimate their fees and rates before they book a car.

1:Site Goals:

The primary goal of the Hertz Car Rental website is to offer customers a convenient and efficient way to book car rentals online. The website also provides customers with the ability to find and compare rates, view available vehicles, and manage their reservations. The website also seeks to inform customers about the various services and benefits offered by Hertz, such as its loyalty program and additional services.

2:Target Audience:

The target audience for the Hertz Car Rental website is primarily customers who are looking to book car rentals, as well as potential customers who are interested in learning more about Hertz’s services. The website also appeals to business travelers, as it offers services such as corporate rental programs and fleet management.

3:Site Structure:

The Hertz Car Rental website is organized into three main sections: “Rent a Car”, “Services & Benefits”, and “About Hertz”. The “Rent a Car” section provides customers with the ability to search for and book car rentals, view available vehicles, and manage their reservations. The “Services & Benefits” section contains information about Hertz’s loyalty program, additional services, and corporate rental programs. The “About Hertz” section contains information about the company, such as its history and mission.

4:Design Elements:

The Hertz Car Rental website uses a modern, minimalistic design to emphasize its content. The website’s primary color scheme consists of black and white, with occasional touches of orange. The website also makes use of visuals, such as images and videos, to draw attention to its content. Additionally, the website utilizes easy-to-use navigation menus and search bars to help customers quickly find what they are looking for.